Your First DOOH Campaign with BillboardMax: A Practical Playbook

Thinking about digital billboards but wary of complex setups? You’re not alone. Many SMBs assume premium outdoor advertising requires agency retainers or months of planning. BillboardMax—a Florida-based digital outdoor ad marketplace aggregating Lamar, Clear Channel, and 10+ vendors—flips this narrative. Their registration-free model cuts the red tape, letting you launch highway campaigns in days, not weeks. This playbook walks you through every step.

Why BillboardMax Works for First-Timers

Unlike traditional vendors, BillboardMax eliminates logins, contracts, and bidding wars. You get:

  • Fixed pricing from $99/day
  • Guaranteed 2,000–100,000+ daily impressions
  • Creative design included
  • ≤48-hour launch windows
    User feedback consistently highlights this frictionless approach.

Your Campaign in 5 Steps (No Account Needed)

Step 1: Find Billboards in 5–10 Minutes
How it works:

  1. Visit BillboardMax.com
  2. Enter a Florida ZIP code (e.g., 33101 for Miami)
  3. Set a 5–20 mile radius
    What success looks like: Instantly see available billboards on an interactive map/list. Use Street View to vet locations. Modeled time: 5–10 minutes.

Step 2: Build & Price Your Campaign
How it works:

  1. Click “Select” on preferred billboards
  2. Open your cart (top-right icon)
  3. Adjust impressions if needed
    What success looks like: Real-time pricing updates show discounts automatically. No quote requests. Modeled time: <3 minutes.

Step 3: Reserve & Schedule Your Call
How it works:

  1. Submit your campaign request
  2. Choose phone/video meeting times
    What success looks like: Inventory held 48 hours. A specialist confirms goals and screens. Zero payment needed here.

Step 4: Design Handoff (1–2 Days)
How it works:

  1. Share creative needs via simple brief
  2. Upload logos or existing banners
    What success looks like: BillboardMax’s designers deliver polished files matching vendor specs. Modeled turnaround: 1–2 days.

Step 5: Launch & Track (≤48h Post-Approval)
How it works:

  1. Approve design + pay invoice
  2. Receive go-live confirmation
  3. Opt for weekly email reports or live viewer
    What success looks like: Ads run at scheduled times/dayparts. Track playback counts easily.

Pro Tips for Maximizing Results

  • Test Creatives Risk-Free: Swap designs instantly—no fees or resubmissions.
  • Leverage Dayparting: Run ads only during rush hours (e.g., 7–9 AM, 4–7 PM).
  • Combine ZIP Codes: Layer 2–3 adjacent zones (e.g., Miami + Fort Lauderdale) for broader reach.

Why SMBs Succeed Here

BillboardMax’s model solves two core pain points: budget rigidity (no long-term contracts) and measurability (guaranteed impressions + geo-tracked promos). One dental chain saw 27% higher engagement using their ZIP-targeted approach—all while spending 40% less than direct vendor bookings.

Try BillboardMax Today—No Registration Needed
Ready for highway visibility? Start your campaign at BillboardMax.com or call (305) 605-0707.

*Author Bio: Jamie Rivera has optimized OOH campaigns for 200+ SMBs, specializing in high-impact, low-complexity ad buys.*