SEO audits are a key part of the search engine optimization process. This is because they allow the agency to assess your site and identify issues that can hinder its overall performance.
The cost of SEO audits depends on many factors, including the size of your website and the experience of the agency.
Size of your website
Your website size is one of the most important factors that impact how much it costs to have it audited. The larger the site, the higher its cost, because SEO agencies tend to charge more for large websites.
Besides the size, many other factors determine the cost of an SEO audit. For example, how many pages are on the site, the size of the domain, and the time that it takes to complete the work.
A good rule of thumb is to keep your page size as light as possible. This will help your site load quickly and boost its ranking.
You can check the size of your website by using a free tool such as the Website Page Size Checker Tool, which will tell you the total website size in KB. In addition, it will help you know how many files are on your site.
In terms of SEO, the web page size is a very important factor because it directly affects your website’s loading speed. A faster website can boost user satisfaction and lower your bounce rate.
Using a Screaming Frog SEO spider can help you find out the size of your website in no time. It also helps you identify and fix the problems that may be affecting your website’s performance.
Some factors that can bloat your page size include large banner images, videos, and embedded scripts. These can take a long time to load and can impact your page’s load time.
Another important factor to consider is how often you add new content to your site. If you update your site frequently, it’s important to choose a size that allows visitors to read and navigate easily without having to scroll down the page.
You should also consider the screen resolution of your device when choosing a website size. This is because a site with large-scale graphics may look pixelated on devices that are smaller than the average screen size.
The number of keywords you want to target
An SEO audit is the first step towards getting your website to rank better for search engine users. It can help you identify areas where your site is performing poorly in the search engine results pages (SERPs), allowing you to correct them before customers discover your business.
Having an SEO audit done regularly ensures your website remains optimized and provides you with insights into how your potential customers are interacting with it. You can also use this information to build a strategic marketing plan that will help you improve your organic traffic.
When choosing keywords, you want to target the most valuable and relevant ones for your company. This can be anything from highly specific, long-tail keywords to generic terms that cover the majority of what your audience is looking for.
You can find keywords to target using a variety of tools, such as Google’s keyword planner and the Ahrefs keyword research tool. These tools will help you identify keywords that have a high search volume, low competition and are worth targeting in your current SEO strategy.
Once you have your list of keywords, it’s time to analyze them. You’ll want to look at the search volume, competition and how many times a month the keywords appear in search results. It’s important to make sure you’re targeting the right keywords, as this will affect your ranking in search results.
In addition, you should assess the quality of your competitor’s links. You can do this through a number of different resources, including SpyFu, SEMRush, OpenSiteExplorer and Ahrefs.
Another key factor to consider is the amount of time it takes for your web pages to load. A slow page can lead to a poor user experience and hurt your SEO. You can use a free tool like Google’s PageSpeed Insights to test your page speed and find out how to optimize it for improved search engine rankings.
Lastly, you should take a close look at your site’s design and layout. This will determine if the content on your page is relevant and helpful to your audience. A well-designed site makes it easier for people to find what they’re looking for and increases your chances of conversions.
The experience of the agency
SEO is a crucial skill for any business that wants to boost its website’s search engine performance. This is because 68 percent of online experiences begin with a search engine, and if you can get your site to rank well for certain keywords, you can increase your sales, leads and conversions.
As a result, it is essential to have a professional audit your site before you start any SEO strategy. This will help you determine where your site stands in the search results and whether or not it needs any adjustments to improve its ranking.
A good SEO agency will be able to complete an SEO audit for you at a reasonable price. This is because they have years of experience and they are aware of the current trends in the industry. They will also be able to provide you with a detailed report that can help you improve your search engine rankings.
The cost of an SEO audit depends on the size of your website and the number of keywords you want to target. Generally speaking, the more pages and domains you have, the higher the price will be. The age of your website and the complexity of the content will also affect its pricing.
An experienced SEO specialist Ihor Lavrenenko have an excellent understanding of how to audit your website and will be able to identify any issues with your website’s content, design, navigation and functionality that are hindering its ranking in search engines. They will also be able to find and fix any toxic backlinks or duplicate content that may be directing users to 404 error web pages.
This is important because it will allow the agency to implement the best possible changes to your website. The changes will also increase your rankings in the search engine results page (SERPs) and improve your organic traffic.
Depending on the size of your company and the scale of the audit, an SEO audit can cost anywhere from $500 to $12,000 or more. This is because the size of your company and the complexity of your site will determine how much effort the agency will have to put into your site.
The urgency of the audit
An SEO audit is a critical step in the process of getting your website to rank well on search engine results pages. It helps you spot potential problems before they become a disaster and prioritizes your SEO efforts based on the impact they could have on your business.
An audit typically includes an analysis of your current ranking and an actionable list of prioritised SEO fixes that you can implement right away. A good audit will cover all aspects of your SEO, from technical issues to social media and content.
Your ecommerce site is likely to rely heavily on SEO to drive traffic and generate sales, so it’s essential that your SEO is working as effectively as possible. However, it can be difficult to measure the impact of SEO changes, so a comprehensive SEO audit is necessary to determine where your site is falling short and to identify opportunities for improvement.
A good SEO agency will be able to run multiple audits simultaneously to give you an accurate picture of the state of your ecommerce site. These audits include a content audit, a link audit, and a competitive analysis.
The content audit assesses your site’s copy, title tags, and images. It also tests your website for duplicate content and keyword density issues.
While this type of SEO audit can be time-consuming, it will help you ensure that all your pages are optimized for the keywords they target. It will also help you understand which content is most popular on your site, so that you can target similar topics to increase your visibility in organic search.
A content audit is particularly important if your site has a blog, as this can affect how search engines rank your site for targeted keywords. It can also uncover hidden opportunities for content optimization.
Another important aspect of an ecommerce SEO audit is evaluating your site’s page speed. A slow loading page is a big turnoff for visitors and can result in a Google penalty. This is especially true for ecommerce websites that serve numerous photos of their products.